For many real estate agents the world of marketing has changed. According to the National Association of Realtors 2011 Technology Survey more than half of it’s member agents reported using social networking sites last year. This compares with a little more than a third in 2009. Nearly two-thirds have a website and 1 in 10 has a blog. Social media websites such as Facebook and Linkedin have transformed old contacts into new potential clients and customers.
But how do you know if your social media marketing is really working and is effective?
Our very own Scott Gaffan, Manager of Learning Technologies & Technical Training for Relocation America, has been trumpeting the use of Klout.com. Klout.com will demonstrate for you the effectiveness of your current online/social media efforts and also helps you to see the types of things that affect that influence. You can read the full details of this exciting website by clicking over to Scott’s blog here.